- simply share their stuff. Unsurprisingly, people love it when you share their things. Even big names often keep an eye on where theirstuff is being commonly shared. If you’re sharing that stuff a lot, there is a chance they’ll take note).
- comment and get involved in the community. Comment on blog posts, answer questions and polls, provide valuable information such aserrata or a broken link.
- attend events that they promote. We forget the power of off-line networking. Often, it’s faster, and easier to make a connection with people.
Testimonials have been a staple within marketing for decades upon decades; it would only make sense that testimonials would extend into the digital sphere.If you’re not promoting your content with influencers, you’re not getting the most out of your investment in that content. We are told so much about content marketing being the future; however, the majority of what people talk about stops at what happens when we write it. How to write it, how often, what the headline says. However, we don’t talk as much about what to do after we hit post.Here are some benefits of and tips about promoting with influencers. Get Straight to Who You Want to Target Influencers are a great immediate channel straight to the customer base that you desire to get to. It’s a great way to target customers by specific interest by using informationyou have about their fans. Their reach is obviously important, but even more so is who fills the makeup of that audience. Instant trust The appeal of testimonials continues here – you get a direct way to connect to your customers via a person they already trust. But even further than the original style of testimonial, you get to connect to the customers on the very platform that they connect to their fans in the first place. Find the ones that fit your goal To do some outreach in a way that is a bit more scalable toindustrial strength social outreach, check out tools likeFollowerWonk, by Moz. It’s such a simple platform that allows you to input in a keyword, andFollowerWonkmatches you with influencers who have that keyword in their bio or description. It also gives you the option of showing Social Authority. Social Authority shows you not only how many followers aTwittererhas, but the type of followersand the influence that their followers have. For example, if a person has a celebrity follower, their Social Authority skyrockets. Then, gain the attention of the influencer through a variety of ways: