Longer client relationships streamline your business in a way that allows you to do what you love and less of the stuff that you don’t love. It is a scalable way to expand your business without having to increase your overhead to find more clients and to market your business. Not to mention, longer client […]

Testimonials have been a staple within marketing for decades upon decades; it would only make sense that testimonials would extend into the digital sphere.If you’re not promoting your content with influencers, you’re not getting the most out of your investment in that content. We are told so much about content marketing being the future; however, […]

Media and content makers are discovering the true value of the guys who manage to reach people when there are so many competing voices. Why build an audience when there is already a pre-made community that is relevant to your product and your brand? However, realistically, these guys are getting hundreds of offers for collaboration […]

You compete online against every website that could possibly be of interest to your customers. So how do you satisfy — or better yet — dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above “data smog” on the Internet to help customers deal with information overload, solve […]

At a first glance, it seems like you’re doing everything right. You have a good amount of fans, are posting at the right times of day, at a good rate, but for some reason, impressions are low, and engagement? What’s happening here? What’s the disconnect that’s happening between you  and the audience or you and […]

I’m a huge advocate for site ownership – if you’re doing commerce, but not eCommerce, you’re already decades behind in profits. However, going online doesn’t happen without its legal risks. Ifyou’re operating a website or conducting internet-based business,not havingyour legal ducks in a rowcan be a huge potential loophole forblackhatdigital ne’er-do-wells, or can result in […]

I’ve witnessed firsthand the potential for disaster in a major website overhaul. A company couldn’t wrestle its website’s source code from its vendor, which subsequently goes under. I’ve worked with a company that was billed over $10,000 for a fairly generic website redesign specification, which contains a rate with a $60,000 margin of error. These […]